As a Founder at Miasa Express, a local delivery service operating as partners with multiple small businesses across Nagaland, I have this unique opportunity to observe and Analyse the Delivery trends and order distributions within Nagaland, Based on the data of the delivery report from Miasa Express. Our data pertains to the sales of our partner businesses and may not reflect the broader delivery trends in Nagaland, but I believe this can significantly help small businesses target their audience more effectively.
Here’s a breakdown of what we have found and how you can use these to enhance or start your business in Nagaland.
Data Insights
Below is the order distribution across Nagaland from the Data of delivery reports:-
Kohima Town: 53% of total deliveries.
Dimapur and Chumoukedima: 41.25 % of total deliveries.
Rest of Nagaland: 5.75 % of deliveries.
These Figures tell a clear story about where the majority of the e-commerce activity is taking place in Nagaland.
Strategic Insights
Focus on major hubs:
Kohima Captured 53% of our total deliveries, along with Chumoukedima & Dimapur at 41.75%. This clearly indicates significant market trends and opportunities in this region. You should consider these areas as your primary targets if you are aiming to maximize your reach.
Explore Emerging Markets:
While the rest of Nagaland might seem a little low in order volume, Mokokchung Stand out with 26.08% of total deliveries from this category, this indicates that Mokokchung holds a promising market. you can establish yourself in this emerging market through local collaborations and conducting market research to understand the demand pattern and customer preferences.
Customized Marketing Strategies:
Understanding the preferences of each region allows for the development of customised marketing strategies. for example: businesses can localized content for advertisement, and collaborate with local influencers to provide region-specific promotions to meet the local demand.
Efficient Delivery Service:
One of the Key Factors that enhance Small Businesses and online sellers is a reliable delivery service. Here Miasa Express Plays a Pivotal role in this regard by providing quick and dependable delivery service ensuring customer satisfaction and trust which encourages your customer to repeat business with you.
Conclusion
The data from Miasa Express shows that there is great potential in some parts of Nagaland. By narrowing down to central points such as Dimapur, Chumoukedima and Kohima, as well as developing markets like Mokokchung, Remember while our data offer valuable guidance for you to start, continuous market research and adaption to customer needs are key to growing and sustaining the success of the business.By leveraging efficient delivery services like Miasa Express, you can ensure that your products reach customers promptly and reliably, enhancing your reputation and boosting your business growth.
